References

• 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
• 2025Advances in Consumer Research13,264 cited
• 1973Availability: A heuristic for judging frequency and probability9,980 cited
• 2016Perception and Communication4,693 cited
• 1958Perception and communication.4,337 cited
• 1992Advances in Consumer Research2,863 cited
• 1986Exploring the Development of Store Images573 cited
• 1997Effects of Color as an Executional Cue in Advertising: They're in the Shade455 cited
• 1992Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments351 cited
• 1995Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes300 cited
• 1999When Do Price Promotions Affect Pretrial Brand Evaluations?292 cited
• 1986Retail crowding: Theoretical and strategic implications.205 cited
• 1949PERCEPTION, COGNITION, AND BEHAVIOR192 cited
• 1994Do retail store environmental factors affect consumers' price acceptability? An empirical examination167 cited
• 1950Kleppners Advertising Procedure161 cited