Article1995

Family financial decision making: implications for marketing strategy

22 citations0/0 files storedJournal of Services Marketing

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Financial Literacy, Pension, Retirement Analysis Consumer Behavior and Marketing Influence Financial Literacy and Behavior

Abstract

Investigates family financial service choice behavior including insurance, investments, and banking services. Indicates that, for the majority of the couples surveyed, both spouses participate in financial decision making. Results support the overwhelming need for financial services institutions to target wives as well as husbands in promotional strategy and product/service development.

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1981Designing Research for Application 1982The Concept of External Validity 1974Perception of Marital Roles in Decision Processes 1983Beyond External Validity 1974Husband-Wife Influence in Family Purchasing Behavior 1983Determinants of Role Structure in Family Financial Management 1958Do Husbands or Wives Make the Purchasing Decisions?1956Consumer Decisions in the Metropolitan Family

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