Manufacturer/Retailer Relationships

David Walters

22 citations0/0 files storedEuropean Journal of Marketing

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Supply Chain and Inventory Management Quality and Supply Management Consumer Market Behavior and Pricing

Abstract

Reviews the trading environment and the implications of changes for each element within it in light of the recent inflationary period. Looks particularly at the strain between manufacturer and retailer. Reveals future trends which take into account demographic and environmental influences in addition to economic pressures.

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2004Customer service and organizational learning in the context of strategic marketing 1994Maintaining relationships with retailers 2006Vertically integrated organisational marketing systems: a partnership approach for retailing organisations 2018Positioning strategies of retailers’ brands in the emerging market – a cluster analysis 1983Retailer Marketing – Informational Strategies

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