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Manufacturer/Retailer Relationships
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Manufacturer/Retailer Relationships (1979)Manufacturer/Retailer RelationshipsPositioning strategies of retailers’ brands in the emerging market – a cluster analysis (2018)Positioning strategies of ret…Vertically integrated organisational marketing systems: a partnership approach for retailing organisations (2006)Vertically integrated organis…Customer service and organizational learning in the context of strategic marketing (2004)Customer service and organiza…Maintaining relationships with retailers (1994)Maintaining relationships wit…Retailer Marketing – Informational Strategies (1983)Retailer Marketing – Informat…Leadership and Performance Beyond Expectationsby BassBernard M.. New York: Free Press, 1985, 256 pp., $24.95. (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)A strategic approach to sustainable partnership development (2008)What characterises the culture of a market-oriented organisation applying a customer-intimacy philosophy? (2008)Broadening the Concept of Marketing (1969)Information Control as a Power Resource (1972)Marketing for Nonprofit Organizations (1975)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An analysis of franchisor failure risk: evidence from Spain (2011)Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects (2020)The Theory of Power and Conflict in Channels of Distribution (1984)Developing Buyer-Seller Relationships (1987)Strategies for global competition (1989)Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks (2020)Managing Brand Equity (1991)Marketing Research: An Applied Approach (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Positioning of private label brands of men’s apparel against national brands (2020)
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  • 2004Customer service and organizational learning in the context of strategic marketing24 cited
  • 1994Maintaining relationships with retailers19 cited
  • 2006Vertically integrated organisational marketing systems: a partnership approach for retailing organisations16 cited
  • 2018Positioning strategies of retailers’ brands in the emerging market – a cluster analysis9 cited
  • 1983Retailer Marketing – Informational Strategies8 cited

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