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Integrating sports sponsorship into the corporate marketing function: an international comparative study
5 references·16 citing·44 second hop
Integrating sports sponsorship into the corporate marketing function: an international comparative study (1997)Integrating sports sponsorship into the c…Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects (1997)Awareness as a measure of spo…The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…The Links Between Objectives and Function in Organizational Sponsorship (1991)The Links Between Objectives …Sponsorship – Legitimising the Medium (1991)Sponsorship – Legitimising th…Commercial Sponsorship (1983)Commercial SponsorshipAn examination of women’s sport sponsorship: a case study of female Australian Rules football (2019)An examination of women’s spo…Leveraging sponsorship: The activation ratio (2013)Leveraging sponsorship: The a…Increasing sponsorship effectiveness through brand experience (2013)Increasing sponsorship effect…Sport sponsorship decision making in a global market (2012)Sport sponsorship decision ma…Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most? (2011)Managers’ Perceptions of the …Olympic Sponsorship Activation and the Creation of Competitive Advantage (2009)Olympic Sponsorship Activatio…Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics (2008)Sports sponsorship as a strat…Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl (2008)Mega-Special-Event Promotions…Event sponsorship as a value creating strategy for brands (2008)Event sponsorship as a value …Investigating the moderating role of fit on sports sponsorship and brand equity (2007)Investigating the moderating …Beyond Sponsorship: Re-Framing Corporate-Sport Relationships (2006)Beyond Sponsorship: Re-Framin…A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees (2005)A Social Identities Perspecti…What Drives Renewal of Sponsorship Principal/Agent Relationships? (2003)What Drives Renewal of Sponso…Collaborative communication in sponsor relations (2003)Collaborative communication i…Case study: The network approach to international sport sponsorship arrangement (2001)Case study: The network appro…Sponsorship as relationships and networks: implications for research (2000)Sponsorship as relationships …Estimating Nonresponse Bias in Mail Surveys (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)An empirical assessment of factors affecting the brand-building effectiveness of sponsorship (2014)Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans (2014)The Importance-Performance Matrix Analysis in Partial Least Square Structural Equation Modeling (PLS-SEM) with Smartpls 2.0 M3 (2014)Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Modeling Reflective Higher-Order Constructs using Three Approaches with PLS Path Modeling: A Monte Carlo Comparison (2007)Toward a model of the relationship between internationalization and export performance (2010)Establishing open innovation culture in cluster initiatives: The role of trust and information asymmetry (2018)Developing relationships in business networks (1995)Customer value and switching costs in business services: developing exit barriers through strategic value management (2006)Event business leveraging The Sydney 2000 Olympic Games (2006)The Core Competence of the Corporation (2006)External Control of Organizations: Resource Dependence Perspective (2011)Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement (2019)Corporate Objectives in Sports Sponsorship (1987)Sponsorship: An Important Component of the Promotions Mix (1987)Brand association and memory decay effects of sponsorship: (1998)The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth (2004)Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event (2007)The Art of Case Study Research (1996)Qualitative Data Analysis (2008)“I support your team, support me in turn!” (2015)How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products (2021)Advances in Consumer Research (2025)The Social Construction of Reality (1967)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)The social psychology of organizing (1969)Interest, sensemaking and adaptive processes in emerging business networks — An Australian biofuel case (2014)Strategic sponsoring in professional sport: a review and conceptualization (2015)The Influence of Source Credibility on Communication Effectiveness (1951)Media effect in commercial sponsorship (1999)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)European Journal of Marketing (1993)Professional Football Sponsorship—Profitable or Profligate? (1995)Consumption values, sponsorship awareness, brand and product use (1998)Sponsorship and advertising: A comparison of consumer perceptions (2001)Brand equity’s influence on responses to event sponsorships (2003)A critical review of forms of corporate community involvement: from philanthropy to partnerships (2007)The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)
this work references cited by second hop

References

  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1983Commercial Sponsorship353 cited
  • 1991Sponsorship – Legitimising the Medium193 cited
  • 1997Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects136 cited
  • 1991The Links Between Objectives and Function in Organizational Sponsorship117 cited

Cited by

  • 2001Case study: The network approach to international sport sponsorship arrangement117 cited
  • 2013Leveraging sponsorship: The activation ratio114 cited
  • 2011Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?98 cited
  • 2000Sponsorship as relationships and networks: implications for research90 cited
  • 2007Investigating the moderating role of fit on sports sponsorship and brand equity85 cited
  • 2005A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees73 cited
  • 2003What Drives Renewal of Sponsorship Principal/Agent Relationships?69 cited
  • 2006Beyond Sponsorship: Re-Framing Corporate-Sport Relationships68 cited
  • 2012Sport sponsorship decision making in a global market64 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2008
Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl
60 cited
  • 2009Olympic Sponsorship Activation and the Creation of Competitive Advantage55 cited
  • 2008Event sponsorship as a value creating strategy for brands55 cited
  • 2013Increasing sponsorship effectiveness through brand experience48 cited
  • 2008Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics41 cited
  • 2003Collaborative communication in sponsor relations40 cited
  • 2019An examination of women’s sport sponsorship: a case study of female Australian Rules football39 cited