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Positioning a firm's initial market offering: a strategic application of a consumer‐oriented model
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Positioning a firm's initial market offering: a strategic application of a consumer‐oriented model (2009)Positioning a firm's initial market offer…Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right” (2008)Instant Customer Base Analysi…Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods (2008)Innovation's Effect on Firm V…Drivers of Success for Market Entry into China and India (2008)Drivers of Success for Market…The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment (2007)The Performance Implications …Marketing Communication Drivers of Adoption Timing of a new E-service Among Existing Costumers (2007)Marketing Communication Drive…Enhancing contemporary entrepreneurship (2007)Enhancing contemporary entrep…Making Sales Technology Effective (2006)Making Sales Technology Effec…Book Review: The World Is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman. 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References

  • 2006Book Review: The World Is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman. New York: Farrar, Straus and Giroux, 20051,431 cited
  • 2008Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods461 cited
  • 1989Global Marketing Management448 cited
  • 2006Advertising, Research and Development, and Systematic Risk of the Firm329 cited
  • 2008Drivers of Success for Market Entry into China and India269 cited
  • 2006Making Sales Technology Effective249 cited
  • 2008Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”198 cited
  • 2007The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment170 cited
  • 2007Marketing Communication Drivers of Adoption Timing of a new E-service Among Existing Costumers169 cited
  • 2007Enhancing contemporary entrepreneurship58 cited
  • 2002Analysis of changes in consumer attitudes toward the products of England, France, Germany and the USA, 1975‐200017 cited

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