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An appraisal of the use of student subjects in marketing research
16 references·4 citing·42 second hop
An appraisal of the use of student subjects in marketing research (1986)An appraisal of the use of student subjec…Yea-Saying, Nay-Saying, and Going to Extremes: Black-White Differences in Response Styles (1984)Yea-Saying, Nay-Saying, and G…The Role of External Validity in Theoretical Research (1983)The Role of External Validity…Beyond External Validity (1983)Beyond External ValidityThe Concept of External Validity (1982)The Concept of External Valid…On the External Validity of Experiments in Consumer Research (1982)On the External Validity of E…Designing Research for Application (1981)Designing Research for Applic…Students and Housewives: Differences in Susceptibility to Reference Group Influence (1977)Students and Housewives: Diff…Research by Convenience (1977)Research by ConvenienceAre Students Really Poor Substitutes for Businessmen in Behavioral Research? (1970)Are Students Really Poor Subs…Beliefs, Attitudes, and Values. 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References

  • 1960Modern factor analysis5,122 cited
  • 1968Modern Factor Analysis3,177 cited
  • 1969Beliefs, Attitudes, and Values.1,835 cited
  • 1981Designing Research for Application1,805 cited
  • 1951A METHOD FOR SYNTHESIS OF FACTOR ANALYSIS STUDIES838 cited
  • 1977Students and Housewives: Differences in Susceptibility to Reference Group Influence746 cited
  • 1982The Concept of External Validity615 cited
  • 1982On the External Validity of Experiments in Consumer Research471 cited
  • 1959Reconciling conflicting results derived from experimental and survey studies of attitude change.457 cited
  • 1984Yea-Saying, Nay-Saying, and Going to Extremes: Black-White Differences in Response Styles371 cited
  • 1977Research by Convenience312 cited
  • 1965New Perspectives in Organization Research.209 cited
  • 1983Beyond External Validity164 cited
  • 1964Theories in Contemporary Psychology.126 cited
  • 1983The Role of External Validity in Theoretical Research126 cited
  • 1970Are Students Really Poor Substitutes for Businessmen in Behavioral Research?

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Cited by

  • 2013Measuring customer pre-purchase satisfaction in a retail setting26 cited
  • 2004Theoretical reflections on the use of students as surrogate subjects in behavioral experimentation18 cited
  • 2019Revisiting the Brand Luxury Index: new empirical evidence and future directions12 cited
  • 2022Attitudes Toward Consumer-Customized High-Tech Products: The Role of Perceived Usefulness, Perceived Ease of Use, Technology Readiness, and Customer Customization Sensitivity9 cited