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An appraisal of the use of student subjects in marketing research · Study

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ArticleAn appraisal of the use of student subjects in marketing research

John J. Burnett1986

Article1986

An appraisal of the use of student subjects in marketing research

John J. Burnett · Patrick M. Dune

137 citations·0/0 files stored·Journal of Business Research

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Survey Methodology and Nonresponse Consumer Behavior and Market Dynamics Business Strategies and Management Research

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References

1960Modern factor analysis 1968Modern Factor Analysis 1969Beliefs, Attitudes, and Values.1981Designing Research for Application 1951A METHOD FOR SYNTHESIS OF FACTOR ANALYSIS STUDIES 1977Students and Housewives: Differences in Susceptibility to Reference Group Influence 1982The Concept of External Validity 1982On the External Validity of Experiments in Consumer Research

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2013Measuring customer pre-purchase satisfaction in a retail setting 2004Theoretical reflections on the use of students as surrogate subjects in behavioral experimentation 2019Revisiting the Brand Luxury Index: new empirical evidence and future directions 2022Attitudes Toward Consumer-Customized High-Tech Products: The Role of Perceived Usefulness, Perceived Ease of Use, Technology Readiness, and Customer Customization Sensitivity

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2004Theoretical reflections on the use of students as surrogate subjects in behavioral experimentationchapter · 8 shared references 2014A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areasarticle · 6 shared references 1989Product class involvement and purchase intentarticle · 6 shared references 1992Recherche en marketing: un état des controversesarticle · 5 shared references 1986Multiple Orientations for the Conduct of Marketing Research: An Analysis of the Academic/Practitioner Distinctionarticle · 5 shared references 1987Confirmatory Versus Comparative Approaches to Judging Theory Testsarticle · 5 shared references

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Year1986

Typearticle

Published1986-08-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations137

Files0 public / 0

ShelfSurvey Methodology and Nonresponse

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doi10.1016/0148-2963(86)90024-x

openalex_workW2089856841

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