More There Than Meets Their Eyes: Support for the Mere‐Ownership Effect

Abstract

Barone, Shimp, and Sprott (this issue) attempted to replicate and extend the mere‐ownership effect (Beggan, 1992), the tendency of an owner, relative to a nonowner, to enhance the perceived attractiveness of an object merely because it is owned. They reported that five experiments failed to provide consistent evidence of the mere‐ownership effect. We suggest that Barone et al. are excessively critical of their own results and, in fact, do obtain the mere‐ownership effect. Our assertion is based on a meta‐analysis of their data, an important limitation of their methodology, and problems with their statistical analyses.

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