Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Should we worry about an “academic‐practitioner divide” in marketing?

10 references·16 citing·41 second hop

FromToDepth

this work references cited by second hop

References

1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
1995The Theory of the Growth of the Firm13,774 cited
1995The New production of knowledge: the dynamics of science and research in contemporary societies7,046 cited
2001Bridging the Relevance Gap: Aligning Stakeholders in the Future of Management Research877 cited
1995Exploring the Black Box: Technology, Economics, and History.806 cited
2002Knowledge, Institutions and Evolution in Economics453 cited
2001Re‐aligning the Stakeholders in Management Research: Lessons from Industrial, Work and Organizational Psychology242 cited
2001Re‐imagining Relevance: A Response to Starkey and Madan171 cited
2004Refocusing marketing to reflect practice144 cited
2002Managerial relevance in academic research: an exploratory study86 cited

Cited by

2016Social media in medical and health care: opportunities and challenges76 cited
2007What are the essential capabilities of marketers?53 cited
2012Forging cleaner production: the importance of academic-practitioner links for successful sustainability embedded carbon accounting52 cited
2014Reinventing marketing strategy by recasting supplier/customer roles49 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2004A call to arms for applied marketing academics44 cited

2006Narrowing the skills gap for marketers of the future43 cited

2015An impact-oriented implementation approach in business marketing research40 cited

2008Exploring metaphor as an alternative marketing language40 cited

2019Forging a Stronger Academic-Practitioner Partnership–The Case of Net Promoter Score (NPS)37 cited

2014‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets36 cited

2014Improving relevance in B2B research: analysis and recommendations35 cited

2018The potential for ‘boundary-spanning organisations’ in addressing the research-practice gap in sustainability accounting27 cited

2021On managerial relevance: reconciling the academic-practitioner divide through market theorizing26 cited

2007Assessing Sources of Competitive Advantage in a Service-Dominant World25 cited

2008Nordic research in logistics and supply chain management: an empirical analysis24 cited

2009Examining the academic/commercial divide in marketing research23 cited