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On the communication value of the company museum and archives
11 references·2 citing·38 second hop
On the communication value of the company museum and archives (2014)On the communication value of the company…MUSEI D’IMPRESA COME STRUMENTO DI COMUNICAZIONE. POSSIBILI INNOVAZIONI DI PRODOTTO, PROCESSO, ORGANIZZAZIONE (2010)MUSEI D’IMPRESA COME STRUMENT…Essentials of Corporate Communication (2007)Essentials of Corporate Commu…The Politics of the Exhibition: Viewing Corporate Museums Through the Paradigmatic Lens of Organizational Memory (2002)The Politics of the Exhibitio…Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever (2000)Relationship Marketing: New S…Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …The Reputational Landscape (1997)The Reputational LandscapeRelationship marketing: Bringing quality, customer service and marketing together (1995)Relationship marketing: Bring…Corporate Museums, Galleries, and Visitor Centers: A Directory (1994)Corporate Museums, Galleries,…A planning guide for corporate museums, galleries, and visitor centers (1991)A planning guide for corporat…A Service Quality Model and its Marketing Implications (1984)A Service Quality Model and i…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Design, Heritage e cultura digitale (2022)Design, Heritage e cultura di…Museus Corporativos Estratégicos: Uma Análise do Espaço de Memória da Cervejaria Bohemia (2016)Museus Corporativos Estratégi…Economic Action and Social Structure: The Problem of Embeddedness (1985)Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate reputation: seeking a definition (2001)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Corporate Reputation: The Definitional Landscape (2006)Strategic management a stakeholder approach (2010)Sensemaking in Organizations (1996)From Individual to Organizational Identity (1998)Organizational Learning: Creating, Retaining and Transferring Knowledge (1999)Historic Corporate Social Responsibility (2015)The Stuff of Legend: History, Memory, and the Temporality of Organizational Identity Construction (2018)Dealing with revered past: Historical identity statements and strategic change in Japanese family firms (2019)A Service‐Orientated Approach to Marketing of Services (1978)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)An Information Processing Theory of Consumer Choice (1979)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Climate strength: a new direction for climate research. (2002)Stakeholder Theory: The State of the Art (2010)Defining the essence of a university: lessons from higher education branding (2008)The evolution of the employee engagement concept: communication implications (2011)The impact of organizational culture and leadership performance on PR professionals’ job satisfaction: Testing the joint mediating effects of engagement and trust (2018)Corporate museums in Japan: institutionalising a culture of industry and technology (2007)The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company (2014)Convergent interviewing to build a theory in under‐researched areas: principles and an example investigation of Internet usage in inter‐firm relationships (2003)Relationship marketing: customer commitment and trust as a strategy for the smaller Hong Kong corporate banking sector (2003)Relationship quality, on‐line banking and the information technology gap (2003)The theme park experience: An analysis of pleasure, arousal and satisfaction (2004)Understanding retail branding: conceptual insights and research priorities (2004)A descriptive model of the consumer co-production process (2007)Rhetorical history as a source of competitive advantage (2010)Toward a Theory of Using History Authentically: Historicizing in the Carlsberg Group (2017)
this work references cited by second hop

References

  • 1984A Service Quality Model and its Marketing Implications6,560 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1997The Reputational Landscape1,231 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
  • 2007Essentials of Corporate Communication695 cited
  • 2002The Politics of the Exhibition: Viewing Corporate Museums Through the Paradigmatic Lens of Organizational Memory186 cited
  • 2000Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever180 cited
  • 1991A planning guide for corporate museums, galleries, and visitor centers54 cited
  • 1994Corporate Museums, Galleries, and Visitor Centers: A Directory15 cited
  • 2010MUSEI D’IMPRESA COME STRUMENTO DI COMUNICAZIONE. POSSIBILI INNOVAZIONI DI PRODOTTO, PROCESSO, ORGANIZZAZIONE8 cited

Cited by

  • 2016Museus Corporativos Estratégicos: Uma Análise do Espaço de Memória da Cervejaria Bohemia3 cited
  • 2022Design, Heritage e cultura digitale2 cited

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