Articlegreen1991

Searching for Excellence in Marketing Education: The Relationship between Service Quality and Three Outcome Variables

39 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

This study examines the influence of perceived service quality of the M.B.A. programs of two institutions on the recommendation, donation, and identification behaviors of graduate students and current alumni. Research and educational implications for the development of more effective marketing graduate business programs are explored.

Citations in this library

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References

1988On the Evaluation of Structural Equation Models 1985A Conceptual Model of Service Quality and Its Implications for Future Research 1996Chronicle of Higher Education 1979Quality Is Free: The Art of Making Quality Certain 1975Journal of Higher Education 1986Servqual : a multiple-item scale for measuring customer perceptions of service quality 1984The Effect of Sampling Error on Convergence, Improper Solutions, and Goodness-of-Fit Indices for Maximum Likelihood Confirmatory Factor Analysis 1983Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses

Cited by

2006Postgraduate International Students from Asia: Factors Influencing Satisfaction 2011Conceptualizing service quality in higher education 2013Developing a scale to measure students’ perception of service quality in the Indian context 2010Service Quality in Higher Education: An Exploratory Study 2010Diagnosing university students' zone of tolerance from university library services 1996Cross-Cultural Differences in Student Expectations 2008Drama in the Classroom: How and Why Marketing Educators Can Use Nonverbal Communication and Enthusiasm to Build Student Rapport 1995A Case Study in Curriculum Evaluation Using Strategic and Tactical Assessments

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