Ethical Analysis and Recommended Action in Response to the Dangers Associated With Youth Consumerism

Juli B. Kramer

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Ethics in Business and Education Counseling Practices and Supervision Psychology and Mental Health

Abstract

Research shows that a culture of consumerism and materialism has a dramatic and negative impact on children's physical and psychological health. Psychologists have a duty to act to reverse this trend. Information on why and how to act is the key. This article explores the use of psychology to improve the effectiveness of advertising to youth and details the harm suffered by children as a result of some of this advertising. A discussion of ethical considerations related to specific guiding principles and ethical standards of the 2002 American Psychological Association (APA) Ethics Code frames why action is imperative. Actions for psychologists to take in applying the 2002 APA Ethics Code are suggested herein.

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References

2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks 2004Psychology and consumer culture: The struggle for a good life in a materialistic world.2003Decoding the Ethics Code: A Practical Guide for Psychologists 2003The Meaning of Brand Names to Children: A Developmental Investigation 2004Born to Buy 2003Educating the Consumer-citizen 2003Children's emergent preferences for soft drinks: Stimulus-equivalence and transfer 1994All I Want for Christmas: An Analysis of Children's Brand Requests to Santa Claus

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