Articlehybrid2013

Pattern Analysis on Electronic Commerce of Agricultural Products

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E-commerce and Technology Innovations Agriculture and Agroindustry Studies Digitalization and Economic Development in Agriculture

Abstract

The paper firstly gives an analysis of the role of electronic commerce of agricultural products on agricultural development, and existing problems, and it raises the innovation of electronic commerce modes including the selection of P2B2C mode and P2G2B mode, and gives detailed suggestions such as setting up the third party e-commerce trade pattern, speeding up the construction of farmer agents, the construction of logistics system, and construction of agricultural standardization system.

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