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Accountants, lawyers, consultants and advertising agents have all been merging as their clients demand global and diversified services from their professional advisors. This article reports on a three‐year study of three such mergers. Notwithstanding the widespread belief that business now moves @ the speed of thought, the author concludes that, in most cases, managers should allow the process of integration to evolve gradually. However, this does not mean doing nothing: she identifies eight ways in which managers can facilitate the process.
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