Articlediamond2011

What's in a Brand Name? A Note on the Onomastics of Brand Naming

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Linguistics and Language Studies

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AbstractThis note looks at the main strategies used by marketers and manufacturers to name products. It gives an overview of these strategies, starting with the history of brand-naming and ending up with the current practice of using Internet-style strategies for naming products. The idea in brand-naming is to create a “code” of latent meanings for the product that the consumer can grasp either consciously or unconsciously.

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1999No Logo: Taking Aim at the Brand Bullies 2021Designing Brand Identity

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2013Semiotizing a product into a brand 2019Representing Wine – Sensory Perceptions, Communication and Cultures 2019Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay 2023Named entities, naming practices, and their meanings – linguistic types and cultural contexts 2024Coffee shop-naming practices in Shanghai 2023Exploring the Role of Toponymy in Wine Naming Strategy: A Greek Case Study

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