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A markovian model of consumer buying behavior and optimal advertising pulsing policy · Study

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ArticleA markovian model of consumer buying behavior and optimal advertising pulsing policy

Hossein Arsham1993

Article1993

A markovian model of consumer buying behavior and optimal advertising pulsing policy

7 citations·0/0 files stored·Computers & Operations Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1971Book Review: The Theory of Buyer Behavior 1990Collaborating: Finding Common Ground for Multiparty Problems 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1965The Impact of Television Advertising: Learning Without Involvement 1990Attitude Structure and Function.1983Modeling Consumer Satisfaction Processes Using Experience-Based Norms

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1999On the generalizability of advertising pulsation monopoly results to an oligopolyarticle · 13 shared references 1992On Comparing Alternative Advertising Policies of Pulsation*article · 13 shared references 1995A pulsing model of advertising competition: A game theoretic approach, part A — Theoretical foundationarticle · 12 shared references 2008On the superiority of pulsing under a concave advertising market potential functionarticle · 12 shared references 2015Pulsation in a competitive model of advertising-firm's cost interactionarticle · 11 shared references 1993A Competitive Advertising Model: Some Theoretical and Empirical Resultsarticle · 9 shared references

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Year1993

Typearticle

Published1993-01-01

VenueComputers & Operations Research

ISSN-L0305-0548

Languageen

Citations7

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0305-0548(93)90094-y

openalex_workW2093330618

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