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A markovian model of consumer buying behavior and optimal advertising pulsing policy
16 references·0 citing·37 second hop
A markovian model of consumer buying behavior and optimal advertising pulsing policy (1993)A markovian model of consumer buying beha…The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Collaborating: Finding Common Ground for Multiparty Problems (1990)Collaborating: Finding Common…Attitude Structure and Function. (1990)Attitude Structure and Functi…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity (1988)Cognitive Response to Adverti…The information system as a competitive weapon (1984)The information system as a c…Modeling Consumer Satisfaction Processes Using Experience-Based Norms (1983)Modeling Consumer Satisfactio…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Book Review: The Theory of Buyer Behavior (1971)Book Review: The Theory of Bu…Consumer decision processes : marketing and advertising implications (1966)Consumer decision processes :…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Social Behavior: Its Elementary Forms (1963)Social Indicators of Well-Being (1976)Measuring Service Quality: A Reexamination and Extension (1992)Whence Consumer Loyalty? (1999)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Advances in Consumer Research (2025)A Theory of the Allocation of Time (1965)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)The Role of Emotions in Marketing (1999)Decision support systems : an organizational perspective (1978)Electronic markets and electronic hierarchies (1987)Service Quality: A Measure of Information Systems Effectiveness (1995)Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1 (2006)The Social Psychology of Groups (1959)A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Handbook of Social Psychology (1969)Measuring the Involvement Construct (1985)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Corporate Social Performance Revisited (1991)Collaborative Governance in Theory and Practice (2007)An Integrative Framework for Collaborative Governance (2011)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Dimensions of Consumer Expertise (1987)The theory of planned behavior (1991)Political conservatism as motivated social cognition. (2003)Motivated Skepticism in the Evaluation of Political Beliefs (2006)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions15,223 cited
  • 1971Book Review: The Theory of Buyer Behavior2,801 cited
  • 1990Collaborating: Finding Common Ground for Multiparty Problems2,683 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?2,173 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1990Attitude Structure and Function.1,317 cited
  • 1983Modeling Consumer Satisfaction Processes Using Experience-Based Norms966 cited
  • 1984The information system as a competitive weapon905 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 1957An Operations-Research Study of Sales Response to Advertising601 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1966Consumer decision processes : marketing and advertising implications308 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey

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277 cited
  • 1988Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity231 cited
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