Scenarios: The Art of Strategic Conversation

Robert A. Fildes

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Strategic Planning and Analysis Business Strategies and Innovation Leadership, Behavior, and Decision-Making Studies

Abstract

THE CONTEXT. 1965 to 1990: Five Discoveries in Shell. Three Competing Paradigms in Strategic Management. THE PRINCIPLES OF SCENARIO PLANNING. The Business Idea of An Organisation. Dealing with Uncertainty. Scenarios and the Business Idea. Scenario Planning in Organisations. THE PRACTICE OF SCENARIO PLANNING. The Practitioner's Art. Articulation of the Business Idea. Competitive Positioning. Scenario Development. Option Planning. INSTITUTIONALISING SCENARIO PLANNING. The Management of Change. Planning Processes. Guiding the Strategic Conversation. Conclusion. References. Index.

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2010Multi-Criteria Decision Analysis for Strategic Decision Making 2015The Practice of Scenario Planning: An Analysis of Inter‐ and Intra‐organizational Strategizing 2004A Theoretical Model of Scenario Planning 2017Exploring the development of a methodology for scenario use: Combining scenario and resource mapping approaches 2008The effects of scenario planning on participant decision‐making style 2012The Effects of Scenario Planning on Participant Perceptions of Learning Organization Characteristics 2020Researching the future of purchasing and supply management: The purpose and potential of scenarios 2014An Initial Conceptualization of Virtual Scenario Planning

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