Articlebronze2005

Marketing Science—Growth and Evolution

Greg M. Allenby · Frederic H. Murphy · Jagmohan Singh Raju · Richard Staelin · Joel H. Steckel

18 citations0/0 files storedMarketing Science

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Marketing and Advertising Strategies Management and Marketing Education Business and Management Studies

Abstract

Please scroll down for article-it is on subsequent pagesWith 12,500 members from nearly 90 countries, INFORMS is the largest international association of operations research (O.R.) and analytics professionals and students.INFORMS provides unique networking and learning opportunities for individual professionals, and organizations of all types and sizes, to better understand and use O.R. and analytics tools and methods to transform strategic visions and achieve better outcomes.For more information on INFORMS, its publications, membership, or meetings visit

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2017The impact of service bundles on the mechanism through which functional value and price value affect WOM intent

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