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ArticleUnderstanding preferences for motion pictures

Aaron Gazley2010

Article2010

Understanding preferences for motion pictures

Aaron Gazley · Gemma Clark · Ashish Sinha

68 citations·0/0 files stored·Journal of Business Research

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Cinema and Media Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1910How We Think 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1981Snowball Sampling: Problems and Techniques of Chain Referral Sampling 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1999A review and meta-analysis of country-of-origin research 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue 2007Exploring the value of online product reviews in forecasting sales: The case of motion pictures 1999Mail and internet surveys

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Year2010

Typearticle

Published2010-10-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations68

Files0 public / 0

ShelfCinema and Media Studies

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doi10.1016/j.jbusres.2010.09.012

openalex_workW2094102473

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