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Influence of other people on consumer attributions toward brand and person · Study

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ArticleInfluence of other people on consumer attributions toward brand and person

Robert E. Burnkrant1982

Article1982

Influence of other people on consumer attributions toward brand and person

Robert E. Burnkrant

11 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

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2013Experimental Design: Procedures for the Behavioral Sciences 1969Experimental Design: Procedures for the Behavioral Sciences.1967Attribution theory in social psychology 1987Attribution: Perceiving the Causes of Behavior 1970Applied factor analysis 1969Theories of cognitive consistency : a sourcebook 1972Causal schemata and the attribution process 1975Informational and Normative Social Influence in Buyer Behavior

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Year1982

Typearticle

Published1982-09-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations11

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/0148-2963(82)90037-6

openalex_workW2094423787

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