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Brand Social Responsibility: Conceptualization, Measurement, and Outcomes · Study

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ArticleBrand Social Responsibility: Conceptualization, Measurement, and Outcomes

Bianca Grohmann2014

Article2014

Brand Social Responsibility: Conceptualization, Measurement, and Outcomes

Bianca Grohmann · H. Onur Bodur

65 citations·0/0 files stored·Journal of Business Ethics

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Consumer Behavior in Brand Consumption and Identification Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988On the Evaluation of Structural Equation Models 1991Scale Development : Theory and Applications 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1979A Three-Dimensional Conceptual Model of Corporate Performance 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 2003Misery Loves Companies: Rethinking Social Initiatives by Business

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Year2014

Typearticle

Published2014-07-17

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations65

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s10551-014-2279-4

openalex_workW2094548748

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Brand hypocrisy from a consumer perspective: scale development and validation

2019Can luxury brands be ethical? Reducing the sophistication liability of luxury brands

2020Voluntary simplicity: An exploration through text analysis

2015Social responsibility and its differential effects on the retailers’ portfolio of private label brands