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Forecasting and Analysis of Marketing Data Using Neural Networks
4 references·1 citing·23 second hop
Forecasting and Analysis of Marketing Data Using Neural Networks (1998)Forecasting and Analysis of Marketing Dat…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Neural networks for decision support: (1994)Neural networks for decision …Neural Network Time Series: Forecasting of Financial Markets (1994)Neural Network Time Series: F…Decision Support Systems for Marketing Managers (1979)Decision Support Systems for …Artificial neural networks: a tool for understanding green consumer behavior (2014)Artificial neural networks: a…The new science of management decision. (1960)Planning and Control Systems: A Framework for Analysis (1965)The New Science of Management Decision (1978)Risk assessment in internal auditing: a neural network approach (1999)Intelligent trading of seasonal effects: A decision support algorithm based on reinforcement learning (2014)Demand forecasting for fashion products: A systematic review (2023)The Nature of Managerial Work (1974)Decision support systems : an organizational perspective (1978)Small firm internationalisation: an investigative survey and future research directions (2001)Defensive Marketing Strategies (2008)Dashboards as a Service (2009)A framework for management information systems (2011)The theory of planned behavior (1991)Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)The Theory of Planned Behaviour (2004)From Virtual Trees to Real Forests: The Impact of Gamification Affordances on Green Consumption Behaviors in Ant Forest (2023)Artificial Intelligence and Green Marketing: What Link? (2024)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Time Series Forecasting with Neural Networks: A Comparative Study Using the Air Line Data (1998)Combining neural network model with seasonal time series ARIMA model (2002)Forecasting stock market short-term trends using a neuro-fuzzy based methodology (2009)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1994Neural Network Time Series: Forecasting of Financial Markets441 cited
  • 1979Decision Support Systems for Marketing Managers291 cited
  • 1994Neural networks for decision support:62 cited

Cited by

  • 2014Artificial neural networks: a tool for understanding green consumer behavior21 cited

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