Audience Costs: An Historical Analysis

Abstract

This article examines the argument that the ability of a government to generate “audience costs”—to create a situation, that is, in which it would pay a domestic political price for backing down—plays a key role in determining how international crises run their course. It does this by looking at a dozen great power crises to see how well various aspects of the audience costs argument hold up in the light of the historical evidence. The audience costs mechanism, it turns out, does not play a major role in any of those crises—a conclusion which, the author claims, has certain important methodological implications.

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