Ethics, Corporate Social Responsibility, and Sustainability Education in AACSB Undergraduate and Graduate Marketing Curricula

Jeananne Nicholls · Joseph F. Hair · Charles B. Ragland · Kurt E. Schimmel

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Management and Marketing Education Ethics in Business and Education Sustainability in Higher Education

Abstract

AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.

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2015A Multi-level Perspective for the Integration of Ethics, Corporate Social Responsibility and Sustainability (ECSRS) in Management Education 2017Embedding responsible management education – Staff, student and institutional perspectives 2020Seeking sustainable futures in marketing and consumer research 2020Sustainability in science, technology, engineering and mathematics (STEM) programs: Authentic engagement through a community-based approach

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