Articlehybrid2014

The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?

Noemi Sinkovics · Rudolf R. Sinkovics · Mo Yamin

277 citations0/0 files storedInternational Business Review

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Innovation and Socioeconomic Development Entrepreneurship Studies and Influences Business Strategies and Innovation

Abstract

This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.

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References

2004Reinventing strategies for emerging markets: beyond the transnational model 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty 2009Corporate-NGO Collaboration: Co-creating New Business Models for Developing Markets 2009Creating mutual value: Lessons learned from ventures serving base of the pyramid producers 2002Rethinking Marketing Programs for Emerging Markets 2011Next generation business strategies for the base of the pyramid: new approaches for building mutual value

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