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Rethinking Marketing Programs for Emerging Markets · Study

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ArticleRethinking Marketing Programs for Emerging Markets

Niraj Dawar2002

Article2002

Rethinking Marketing Programs for Emerging Markets

Niraj Dawar · Amitava Chattopadhyay

275 citations·0/0 files stored·Long Range Planning

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Innovation and Socioeconomic Development Marketing and Advertising Strategies International Business and FDI

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References

2010The fortune at the bottom of the pyramid 2005The fortune at the bottom of the pyramid

Cited by

2008An institution-based view of international business strategy: a focus on emerging economies 2005Strategy Research in Emerging Economies: Challenging the Conventional Wisdom*2004Reinventing strategies for emerging markets: beyond the transnational model 2010Multinational Enterprises and Local Contexts: The Opportunities and Challenges of Multiple Embeddedness 2009When and where does foreign direct investment generate positive spillovers? A meta-analysis 2008The Impact of Multinational Enterprise Strategy on Indigenous Enterprises: Horizontal Spillovers and Crowding Out in Developing Countries 2004New frontiers in international strategy 2009The Impact of Institutional and Human Resource Distance on International Entry Strategies

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Year2002

Typearticle

Published2002-10-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations275

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.1016/s0024-6301(02)00108-5

openalex_workW2107580656

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