A Tale of Two Industries

Nancy Nelson Hodges · Elena E Karpova

16 citations0/0 files storedClothing and Textiles Research Journal

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Media Studies and Communication Journalism and Media Studies Software Engineering and Design Patterns

Abstract

This qualitative study explores recent textile and apparel industry dynamics from the point of view of the news media to understand how such dynamics are presented to the general public. North Carolina, having been home to many jobs in these industries, was used as a case study. Data were a total of 600 articles from two of the state's primary newspapers spanning the period from 1998 to 2003. Content of these articles was analyzed via a hermeneutic, interpretative framework to develop a thematic interpretation of the image of the two industries provided by the news media. Several themes were tied together through three broad topical areas—industry changes, strategic initiatives, and the impact of loss—and provide a multidimensional view of the industries as presented to the public. Further research is needed to understand the impact this image might have on public perceptions of the future of these industries.

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References

1990Researching Lived Experience: Human Science for an Action Sensitive Pedagogy 1972The Agenda-Setting Function of Mass Media 1994Analysis and Interpretation of Qualitative Data in Consumer Research 1974The Spiral of Silence a Theory of Public Opinion 1977Truth and Method 1995Mediating the Message: Theories of Influences on Mass Media Content 1986The Spiral of Silence: Public Opinion--Our Social Skin. By Elisabeth Noelle-Neumann. University of Chicago Press, 1984. 200 pp. $20.00 1964The Press and Foreign Policy

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