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Abstract How should nomadic web content be designed to improve and transform user experiences in a hands‐on museum? In this study, 15 users were studied while using an electronic guidebook designed to augment user experiences via wireless technologies at the Exploratorium, an interactive science museum. Several recurring themes emerged from the analysis, such as users' sense of isolation and users' attempts to make a seamless transition between real‐place and virtual contexts. This paper shares a preliminary framework for organising user interactions with handheld devices, user experiences based on interviews and insights regarding the role of nomadic web content.
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