Risk perception and adoption of technology: An empirical study of personal computer use for Pakistani managers

Abstract

Risk associated with use of information technology (IT) may adversely affect the performance oforganizational members. In the past, a number of researchers had applied technology acceptance model(TAM) to measure the use of IT, but overlooked the use of personal computers under security threats. Thecurrent study presented a modified model of TAM with an additional construct of Perceived Risk (PR). Underthe modified model, PR is taken as a direct determinant of attitude toward using computers. A survey of 431Pakistani managers was conducted through validating questionnaires. SPSS was used for data measurementand regression analysis was done to measure the relationship among the observed constructs. It was foundthat modified model of TAM works well in the socio-cultural environment of Pakistan. PR was found to have asignificant relationship with attitude towards using computer and it was concluded that risk factor is reducedwhen the use of computers is enhanced.

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