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CONSUMERS, INFORMATION, AND MARKETING EFFICIENCY AT GM, 1921-1940
4 references·0 citing·14 second hop
CONSUMERS, INFORMATION, AND MARKETING EFFICIENCY AT GM, 1921-1940 (1996)CONSUMERS, INFORMATION, AND MARKETING EFF…The Corporation Nobody Knew: Bruce Barton, Alfred Sloan, and the Founding of the General Motors “Family” (1991)The Corporation Nobody Knew: …Making Cars and Making Money in the Interwar Automobile Industry: Economies of Scale and Scope and the Manufacturing behind the Marketing (1991)Making Cars and Making Money …My years with General Motors (1964)My years with General MotorsGaps in Marketing Research (1940)Gaps in Marketing ResearchThe Second Industrial Divide: Possibilities for Prosperity (1987)The Machine That Changed the World (1991)The machine that changed the world (1992)Knowledge, consumption, and endogenous growth (2001)The vanishing hand: the changing dynamics of industrial capitalism (2003)Schumpeter's Business Cycles as Business History (2006)Strategy and Structure: Chapters in the History of the Industrial Enterprise (1962)Strategy and Structure: Chapters in the History of Industrial Enterprise. (1963)Alfred P. Sloan's 1921 repositioning strategy (2010)Lessons from nearly a century of the brand management system (2018)The Structuring of Organizations (1989)A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm? (1991)Social Skill and the Theory of Fields (2001)Commodity Marketing (2005)
this work references cited by second hop

References

  • 1964My years with General Motors978 cited
  • 1991Making Cars and Making Money in the Interwar Automobile Industry: Economies of Scale and Scope and the Manufacturing behind the Marketing61 cited
  • 1991The Corporation Nobody Knew: Bruce Barton, Alfred Sloan, and the Founding of the General Motors “Family”17 cited
  • 1940Gaps in Marketing Research8 cited

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