Gaps in Marketing Research

Nathanael H. Engle

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Marketing and Advertising Strategies Management and Marketing Education Business and Management Studies

Abstract

EDITOR'S NOTE: Dr. Engle was President of the American Marketing Association during 1939; the paper that follows was his Presidential address delivered at the semiannual meeting in Philadelphia. In addition to Appendix I, appended, Dr. Engle prepared summaries of Marketing Research projects conducted by university bureaus of business research and by business organizations. Readers may obtain copies of these summaries directly from him.

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2005Commodity Marketing 1996CONSUMERS, INFORMATION, AND MARKETING EFFICIENCY AT GM, 1921-1940

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