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Gaps in Marketing Research
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Gaps in Marketing Research (1940)Gaps in Marketing ResearchCommodity Marketing (2005)Commodity MarketingCONSUMERS, INFORMATION, AND MARKETING EFFICIENCY AT GM, 1921-1940 (1996)CONSUMERS, INFORMATION, AND M…My years with General Motors (1964)Making Cars and Making Money in the Interwar Automobile Industry: Economies of Scale and Scope and the Manufacturing behind the Marketing (1991)The Corporation Nobody Knew: Bruce Barton, Alfred Sloan, and the Founding of the General Motors “Family” (1991)The Effect of a Market Orientation on Business Profitability (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Evolving to a New Dominant Logic for Marketing (2003)
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  • 2005Commodity Marketing7 cited
  • 1996CONSUMERS, INFORMATION, AND MARKETING EFFICIENCY AT GM, 1921-19407 cited

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