Assertiveness in three cultures: Multidimensionality and cultural differences

Adrian F Furnham

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Cultural Differences and Values Personality Traits and Psychology Healthcare Education and Workforce Issues

Abstract

Administered the Wolpe-Lazarus Assertiveness Scale to three groups of South African nurses (N = 108)—African, Indian, and European—who were matched in terms of age, sex, education, occupation, and language competence. A significant difference (F = 6.12, p < .01) was found between the three groups: the Europeans (Whites) were the most assertive and the Indians the least. Factor analysis revealed that the scale was multi- rather than unidimensional and that a different factor structure from each group. The culture-bound and situation-specific nature of the concept of assertiveness is discussed.

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References

1958Psychotherapy by Reciprocal Inhibition 1969The practice of behavior therapy 1975A Handbook of Method in Cultural Anthropology.1972Behavior Therapy and Beyond 1992The practice of behavior therapy 1967Behavior Therapy Techniques 1975An assertion inventory for use in assessment and research 1971Behavior rehearsal with modeling and coaching in assertion training.

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