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The determinant factors influencing young consumers’ acceptance of mobile marketing in Malaysia
16 references·3 citing·14 second hop
The determinant factors influencing young consumers’ acceptance of mobile marketing in Malaysia (2011)The determinant factors influencing young…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Toward an understanding of the behavioral intention to use mobile banking (2004)Toward an understanding of th…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1 (1999)Information Technology Adopti…Understanding Information Technology Usage: A Test of Competing Models (1995)Understanding Information Tec…Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions (1995)Decomposition and crossover e…Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 (1992)Extrinsic and Intrinsic Motiv…The theory of planned behavior (1991)The theory of planned behaviorDevelopment of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Development of an Instrument …User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control (1986)Prediction of goal-directed b…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Influence of Advertising Value on Advertising Attitude and its Impact on Purchase Intention (2019)The Influence of Advertising …Analysis on Factors Influencing Textile Cyberpreneur’s Intention to Adopt Cloud-Based m-Retail Application (2017)Analysis on Factors Influenci…Factors Affecting Adoption of Point of Sale Terminals by Business Organisations in Nigeria (2015)Factors Affecting Adoption of…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Self-efficacy mechanism in human agency. (1982)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Coefficient Alpha and the Internal Structure of Tests (1951)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A Coefficient of Agreement for Nominal Scales (1960)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)Older Adults' Reasons for Using Technology while Aging in Place (2015)
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References

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  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation9,145 cited
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  • 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 16,231 cited
  • 1986Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control5,523 cited
  • 1999Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs13,697 cited

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2004
Toward an understanding of the behavioral intention to use mobile banking
1,963 cited
  • 1995Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions1,570 cited
  • Cited by

    • 2019The Influence of Advertising Value on Advertising Attitude and its Impact on Purchase Intention15 cited
    • 2017Analysis on Factors Influencing Textile Cyberpreneur’s Intention to Adopt Cloud-Based m-Retail Application9 cited
    • 2015Factors Affecting Adoption of Point of Sale Terminals by Business Organisations in Nigeria9 cited