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A song and dance: Branded entertainment and mobile promotion
11 references·0 citing·44 second hop
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this work references cited by second hop

References

  • 2003Smart mobs: the next social revolution1,479 cited
  • 2003Smart Mobs: The Next Social Revolution756 cited
  • 2006From Cyber to Hybrid691 cited
  • 2008Production Culture660 cited
  • 2006The television will be revolutionized583 cited
  • 2008The Ethical Economy of Customer Coproduction183 cited
  • 2005The mobile phone as media102 cited
  • 2004It’s all about the Fit: The Hand, the Mobile Screenic Device and Tactile Vision99 cited
  • 2009Advertising and New Media71 cited
  • 2004Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive44 cited
  • 1991Drawing a circle in the square: street performing in New York's Washington Square Park31 cited

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