Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

Scott Donaton

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Marketing and Advertising Strategies Legal Systems and Institutions Literature, Culture, and Aesthetics

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Advertising Age editor Scott Donaton explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships.

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2011A song and dance: Branded entertainment and mobile promotion 2011New advertising formats: advergames as a marketing communication tool 2012Propuesta de una herramienta de análisis de contenido para el emplazamiento de producto en contenidos audiovisuales 2019Migrating Stories: Moving across the Code/Spaces of our Time

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