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Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
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Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (2004)Madison & Vine: Why the Entertainment and…Migrating Stories: Moving across the Code/Spaces of our Time (2019)Migrating Stories: Moving acr…Propuesta de una herramienta de análisis de contenido para el emplazamiento de producto en contenidos audiovisuales (2012)Propuesta de una herramienta …New advertising formats: advergames as a marketing communication tool (2011)New advertising formats: adve…A song and dance: Branded entertainment and mobile promotion (2011)A song and dance: Branded ent…Feeling and thinking: Preferences need no inferences. (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Content Analysis: An Introduction to its Methodology. (1984)Mental Representations: A Dual Coding Approach (1986)Smart mobs: the next social revolution (2003)Smart Mobs: The Next Social Revolution (2003)From Cyber to Hybrid (2006)Homo Ludens: A Study of the Play-Element in Culture. (1951)The Dialogic Imagination: Four Essays (1981)Reading images: the grammar of visual design (1996)
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  • 2011A song and dance: Branded entertainment and mobile promotion12 cited
  • 2011New advertising formats: advergames as a marketing communication tool11 cited
  • 2012Propuesta de una herramienta de análisis de contenido para el emplazamiento de producto en contenidos audiovisuales10 cited
  • 2019Migrating Stories: Moving across the Code/Spaces of our Time2 cited

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