Strategic planning and forecasting

Thomas H. Naylor

44 citations0/0 files storedJournal of Forecasting

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Strategic Planning and Analysis Business Strategies and Innovation Forecasting Techniques and Applications

Abstract

Abstract This paper examines the role of forecasting in strategic planning through the use of analytical portfolio models and corporate simulation models. It also outlines a conceptual framework on which it may be possible to develop a theory of strategic planning—namely, microeconomic theory. It, finally, describes a practical application of this theoretical framework, known as the strategy matrix. It concludes by noting the importance of forecasting as an input to the strategy matrix.

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References

1982The accuracy of extrapolation (time series) methods: Results of a forecasting competition 1982Building effective decision support systems 1981Forecasting and Planning: An Evaluation 1983Building effective decision support systems 1976Corporate Planning Models 1980Corporate planning models 2012Decision Support Systems

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1995Simplified approaches for multicriteria decision making under uncertainty

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