Specialists, Generalists, and Polymorphs: Spatial Advantages of Multiunit Organization in a Single Industry

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32 citations0/0 files storedAcademy of Management Review

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Innovation and Knowledge Management Management and Organizational Studies Organizational Management and Leadership

Abstract

I critique and extend niche width theory to provide an explanatory framework for the success of multiunit firms in single industries. A greater emphasis on spatial variation in organizational environments allows the fitness strategy of polymorphism to be developed more adequately and multiunit expressions of the specialist and generalist strategies to be added to the theory. I develop a set of testable propositions regarding the specific environmental conditions for the success of each strategy and consider research and managerial implications.

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1977The Population Ecology of Organizations 1986Central Problems in the Management of Innovation 1957Barriers to New Competition 1956Barriers to New Competition 1997Handbook of Organization Studies 1997Handbook of Organization Studies 1992Localized Competition and Organizational Failure in the Manhattan Hotel Industry, 1898-1990 1990Organizational Ecology.

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