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Athlete endorser effectiveness: model development and analysis
16 references·16 citing·26 second hopsampled
Athlete endorser effectiveness: model development and analysis (2011)Athlete endorser effectiveness: model dev…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…The Past, Present, and Future of an Identity Theory (2000)The Past, Present, and Future…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Power analysis and determination of sample size for covariance structure modeling. (1996)Power analysis and determinat…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Structural Equations with Latent Variables. (1991)Structural Equations with Lat…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Structural Equations with Latent Variables (1989)Structural Equations with Lat…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Principles of Psychology (1891)The Principles of PsychologyThe principles of psychology, Vol I. (1890)The principles of psychology,…Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions (2022)Exploring the Effect of Perso…National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase Intention (2021)National or Global? Moderated…An extended source attractiveness model: the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation (2021)An extended source attractive…Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions (2019)Lose like a man: body image a…How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review (2018)How Does Value Creation Manif…A Study on Purchase Decisions of Celebrity Endorsement on Advertising Campaign in Influencing Consumer – Impact Analysis (2018)A Study on Purchase Decisions…The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer (2017)The impact of celebrity-adver…Be like Mike: The Role of Social Identification in Athlete Endorsements (2017)Be like Mike: The Role of Soc…Who is the Athlete Endorser? A Cross-Cultural Exploration of Advertising Practitioners’ Views (2016)Who is the Athlete Endorser? …Athlete brand construction: A perspective based on fans' perceptions (2016)Athlete brand construction: A…The effect of simultaneous sponsorship of rival football teams (2015)The effect of simultaneous sp…Talk radio as the soundtrack of our lives: Participatory HIV/AIDS communication, public self-expression andPositive Talk (2015)Talk radio as the soundtrack …Credibility of Celebrity Endorsement and Buying Intentions an Evidence from Students of Islamabad, Pakistan (2014)Credibility of Celebrity Endo…The impact of processing athlete transgressions on brand image and purchase intent (2013)The impact of processing athl…Red Devils, Royals, and the River Thames (2013)Red Devils, Royals, and the R…Impact of Sports Celebrity Endorsements on the Purchase Intentions of Pakistani Youth (2012)Impact of Sports Celebrity En…Significance tests and goodness of fit in the analysis of covariance structures. 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(1990)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)lavaan : An R Package for Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Psychology of Interpersonal Relations. (1958)A circumplex model of affect. (1980)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1891The Principles of Psychology25,772 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1989Structural Equations with Latent Variables17,500 cited
  • 1991Structural Equations with Latent Variables.17,443 cited
  • 1996Power analysis and determination of sample size for covariance structure modeling.10,386 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 1890The principles of psychology, Vol I.4,511 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

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4,022 cited
  • 2000The Past, Present, and Future of an Identity Theory3,667 cited
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    • 2013The impact of processing athlete transgressions on brand image and purchase intent43 cited
    • 2021An extended source attractiveness model: the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation41 cited
    • 2014Credibility of Celebrity Endorsement and Buying Intentions an Evidence from Students of Islamabad, Pakistan32 cited
    • 2016Athlete brand construction: A perspective based on fans' perceptions27 cited
    • 2017The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer26 cited
    • 2015The effect of simultaneous sponsorship of rival football teams26 cited
    • 2019Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions23 cited
    • 2017Be like Mike: The Role of Social Identification in Athlete Endorsements16 cited
    • 2015Talk radio as the soundtrack of our lives: Participatory HIV/AIDS communication, public self-expression andPositive Talk15 cited
    • 2018How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review14 cited
    • 2021National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase Intention13 cited
    • 2013Red Devils, Royals, and the River Thames11 cited
    • 2022Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions9 cited
    • 2016Who is the Athlete Endorser? A Cross-Cultural Exploration of Advertising Practitioners’ Views8 cited
    • 2012Impact of Sports Celebrity Endorsements on the Purchase Intentions of Pakistani Youth8 cited
    • 2018A Study on Purchase Decisions of Celebrity Endorsement on Advertising Campaign in Influencing Consumer – Impact Analysis8 cited