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The Framing of Buying Decisions

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References

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Cited by

1997The influence of firm behavior on purchase intention: do consumers really care about business ethics?1,068 cited
1999Seven Models of Framing: Implications for Public Relations874 cited
2014Asymmetric effects of online consumer reviews596 cited
1996STRATEGIC REFERENCE POINT THEORY457 cited
2015

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Consumer product knowledge and intention to purchase remanufactured products

442 cited

1992Consumer Price and Promotion Expectations: An Experimental Study428 cited

1998The effects of framing price promotion messages on consumers' perceptions and purchase intentions424 cited

2000Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions315 cited

1999Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages310 cited

1993Taxonomy of Buying Decision Approaches307 cited

2009Value‐driven Internet shopping: The mental accounting theory perspective278 cited

1992Framing and conflict: Aspiration level contingency, the status quo, and current theories of risky choice.272 cited

2012Research in Consumer Behavior271 cited

2007Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice258 cited

1990Prospect theory and the risk-return association245 cited

2009Storm Clouds and Silver Linings: Responding to Disruptive Innovations Through Cognitive Resilience233 cited