Article1997

The influence of firm behavior on purchase intention: do consumers really care about business ethics?

1,068 citations0/0 files storedJournal of Consumer Marketing

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Ethics in Business and Education Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification

Abstract

Posits that although behaving “ethically” should be important for its own sake, whether a firm behaves ethically or unethically may also have a significant influence on consumers’ purchase decisions. Examines the issue of unethical corporate behavior from the perspective of consumers. Addresses several questions. First, what are consumers’ expectations regarding the ethicality of corporate behavior? Second, is whether a firm acts ethically or unethically an important consumer concern, and if so, will information regarding a firm’s behavior influence their purchase decision? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly.

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1985AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND PROFITABILITY.1985A Contingency Framework for Understanding Ethical Decision Making in Marketing 1987The Framing of Buying Decisions

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