SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Perceived fit and deal framing: the moderating effect of perceived fit on sales promotions in line and brand extensions
16 references·1 citing·37 second hop
Perceived fit and deal framing: the moderating effect of perceived fit on sales promotions in line and brand extensions (2014)Perceived fit and deal framing: the moder…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice (2007)Cents or Percent? The Effects…Antecedents of the difference in perceived risk between store brands and national brands (2006)Antecedents of the difference…A perspective on judgment and choice: Mapping bounded rationality. (2003)A perspective on judgment and…Threats to the External Validity of Brand Extension Research (2001)Threats to the External Valid…The Effects of Extensions on Brand Name Dilution and Enhancement (1998)The Effects of Extensions on …Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Modeling Loss Aversion and Re…Progress on a cognitive-motivational-relational theory of emotion. (1991)Progress on a cognitive-motiv…Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Loss Aversion in Riskless Cho…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Category-based versus piecemeal-based affective responses: Developments in schema-triggered affect. (1986)Category-based versus pieceme…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt (1985)Crossover Effects in the Theo…Consumer Promotions and the Acceleration of Product Purchases (1985)Consumer Promotions and the A…Marketing: Theory and Practice (1983)Marketing: Theory and PracticeProspect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …The moderating role of mobile promotion during current and subsequent purchasing occasions: the case of restaurant delivery services (2021)The moderating role of mobile…Status quo bias in decision making (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)A Theory of Fairness, Competition, and Cooperation (1999)Time Discounting and Time Preference: A Critical Review (2002)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)The role of transportation in the persuasiveness of public narratives. (2000)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Advances in Consumer Research (2025)Judgment under Uncertainty: Heuristics and Biases (1974)A Model of Reference-Dependent Preferences (2006)Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)Why do humans reason? Arguments for an argumentative theory (2011)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Consumer perceived risk: conceptualisations and models (1999)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)E‐service quality: a model of virtual service quality dimensions (2003)Bad apples, bad cases, and bad barrels: Meta-analytic evidence about sources of unethical decisions at work. (2010)Consumer engagement in online brand communities: a social media perspective (2015)SERVQUAL: review, critique, research agenda (1996)Consumer Choice between Hedonic and Utilitarian Goods (2000)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)Social stereotypes and information-processing strategies: The impact of task complexity. (1987)Thinking is for doing: Portraits of social cognition from Daguerreotype to laserphoto. (1992)An Examination of the Role of Beneficial Image in Tourist Destination Selection (2000)Emotional regulation in the workplace: A new way to conceptualize emotional labor. (2000)Healthy and Unhealthy Emotion Regulation: Personality Processes, Individual Differences, and Life Span Development (2004)The Prosocial Classroom: Teacher Social and Emotional Competence in Relation to Student and Classroom Outcomes (2008)
this work references cited by second hop

References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
  • 2003A perspective on judgment and choice: Mapping bounded rationality.5,537 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1991Progress on a cognitive-motivational-relational theory of emotion.3,266 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice903 cited
  • 1983Marketing: Theory and Practice625 cited
  • 1986Category-based versus piecemeal-based affective responses: Developments in schema-triggered affect.615 cited
  • 1985Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt416 cited
  • 1985Consumer Promotions and the Acceleration of Product Purchases409 cited
  • 2001Threats to the External Validity of Brand Extension Research397 cited
  • 1998The Effects of Extensions on Brand Name Dilution and Enhancement309 cited
  • 2007Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

258 cited
  • 2006Antecedents of the difference in perceived risk between store brands and national brands249 cited
  • Cited by

    • 2021The moderating role of mobile promotion during current and subsequent purchasing occasions: the case of restaurant delivery services11 cited