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Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands

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References

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2005

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Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

451 cited

2002The Power of Affect: Predicting Intention344 cited

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2018Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation19 cited
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2019The effect of consumers’ ethnocentric attitudes on their willingness for prosumption17 cited
2019LIFESTYLE AND CONSUMER PREFERENCES IN CHOOSING LOCAL OR FOREIGN BRANDS: A STUDY OF CONSUMER BEHAVIOR IN SURAKARTA – INDONESIA16 cited
2024Cultivating domestic brand love through social media marketing activities: Insights from young consumers in an emerging market15 cited
2020Brand image among the purchase decision determinants13 cited
2018Consumers’ Preference on Imported and Locally Made Furniture in Dar es Salaam and Arusha, Tanzania12 cited