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Enhancing marketing with engineering: Optimal product line design for heterogeneous markets
16 references·0 citing·42 second hop
Enhancing marketing with engineering: Optimal product line design for heterogeneous markets (2011)Enhancing marketing with engineering: Opt…Product Platform and Product Family Design (2006)Product Platform and Product …Designing a Family of Development-Intensive Products (2006)Designing a Family of Develop…Product platform design and customization: Status and promise (2004)Product platform design and c…Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading* (2004)Linking Marketing and Enginee…Target Cascading in Optimal System Design (2003)Target Cascading in Optimal S…Analytical Target Cascading in Automotive Vehicle Design (2003)Analytical Target Cascading i…An Approach to Decision-Based Design With Discrete Choice Analysis for Demand Modeling (2003)An Approach to Decision-Based…Product Development Decisions: A Review of the Literature (2001)Product Development Decisions…Discrete Choice Methods with Simulation (2001)Discrete Choice Methods with …Research for product positioning and design decisions: An integrative review (1995)Research for product position…Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data (1993)Heuristics for Pricing and Po…Heuristics for Product-Line Design Using Conjoint Analysis (1990)Heuristics for Product-Line D…A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …Positioning and Pricing a Product Line (1988)Positioning and Pricing a Pro…Models and Heuristics for Product Line Selection (1985)Models and Heuristics for Pro…Design and marketing of new products (1980)Design and marketing of new p…Theory of Value (1959)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Monopoly and product quality (1978)The role of product architecture in the manufacturing firm (1995)Modularity, flexibility, and knowledge management in product and organization design (1996)Design Rules (2000)Product variety management (2013)Architectural Leverage: Putting Platforms in Context (2014)Bridging differing perspectives on technological platforms: Toward an integrative framework (2014)The Practice of Social Research (1989)PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS (1995)Internal and External Integration for Product Development: The Contingency Effects of Uncertainty, Equivocality, and Platform Strategy (2005)Reconstructing the Giant: On the Importance of Rigour in Documenting the Literature Search Process (2009)Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches (2018)PRODUCT DESIGN AND DEVELOPMENT (2018)Conditional logit analysis of qualitative choice behavior (1972)Specification Tests in Econometrics (1978)Automobile Prices in Market Equilibrium (1995)A latent class model for discrete choice analysis: contrasts with mixed logit (2003)The Mixed Logit model: The state of practice (2003)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)Quality Function Deployment : Integrating Customer Requirements into Product Design (1990)Review of uncertainty-based multidisciplinary design optimization methods for aerospace vehicles (2011)Extensions to the design structure matrix for the description of multidisciplinary design, analysis, and optimization processes (2012)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach* (2011)Automated Marketing Research Using Online Customer Reviews (2011)Perspective: The Emergence of Product Design as a Field of Marketing Inquiry* (2011)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The theory and practice of econometrics (1986)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)The power of integrality: Linkages between product architecture, innovation, and industry structure (2008)Open Platform Strategies and Innovation: Granting Access vs. Devolving Control (2010)Let a Thousand Flowers Bloom? An Early Look at Large Numbers of Software App Developers and Patterns of Innovation (2011)A Propositional Inventory for New Diffusion Research (1985)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)The C-OAR-SE procedure for scale development in marketing (2002)Commercial Use of Conjoint Analysis: An Update (1989)Optimal Bundle Pricing (1990)A Nonparametric Approach to Modeling Choice with Limited Data (2013)
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References

  • 2001Discrete Choice Methods with Simulation7,780 cited
  • 2001Product Development Decisions: A Review of the Literature1,702 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1980Design and marketing of new products1,131 cited
  • 2004Product platform design and customization: Status and promise627 cited
  • 2003Target Cascading in Optimal System Design622 cited
  • 2006Product Platform and Product Family Design405 cited
  • 1985Models and Heuristics for Product Line Selection330 cited
  • 2004Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading*278 cited
  • 1988Positioning and Pricing a Product Line274 cited
  • 2003Analytical Target Cascading in Automotive Vehicle Design268 cited
  • 2003An Approach to Decision-Based Design With Discrete Choice Analysis for Demand Modeling251 cited
  • 1990Heuristics for Product-Line Design Using Conjoint Analysis238 cited
  • 1995Research for product positioning and design decisions: An integrative review238 cited
  • 1993Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data231 cited

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  • 2006Designing a Family of Development-Intensive Products209 cited
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