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The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
16 references·10 citing·39 second hop
The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats (2006)The Impact of Standards Competition on Co…Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test (2004)Social Contagion and Income H…Network effects and competition: an empirical analysis of the home video game industry (2002)Network effects and competiti…The Art of Standards Wars (1999)The Art of Standards WarsThe Psychology of Attitudes (1997)The Psychology of AttitudesCoping with Uncertainty: A Naturalistic Decision-Making Analysis (1997)Coping with Uncertainty: A Na…Consumer Preference for a No‐Choice Option (1997)Consumer Preference for a No‐…A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation (1997)A Generalized Utility Model o…The economics of networks (1996)The economics of networksSystems Competition and Network Effects (1994)Systems Competition and Netwo…Thinking through uncertainty: Nonconsequential reasoning and choice (1992)Thinking through uncertainty:…Choice under Conflict: The Dynamics of Deferred Decision (1992)Choice under Conflict: The Dy…The heuristic model of persuasion. (1987)The heuristic model of persua…Installed base and compatibility : innovation, product preannouncements and predation (1986)Installed base and compatibil…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Network externalities, competition, and compatibility (1985)Network externalities, compet…Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Regret Theory: An Alternative…Unintended Effects of Advertising: An Updated Qualitative Review (2020)Unintended Effects of Adverti…Do habits influence the types of information that smartphone shoppers seek? (2018)Do habits influence the types…Crowdfunding under Social Learning and Network Externalities (2018)Crowdfunding under Social Lea…Get the show on the road: Go-to-market strategies for e-innovations of start-ups (2017)Get the show on the road: Go-…The Effectiveness of Comparative Versus Non-Comparative Advertising (2015)The Effectiveness of Comparat…Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations (2015)Platform adoption in system m…Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis (2014)Professionals' views of compa…A History of Comparative Advertising in the United States (2013)A History of Comparative Adve…Will Consumers be Willing to Pay more when your Competitors Adopt your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects (2011)Will Consumers be Willing to …Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects (2010)Survival in Markets with Netw…Clio and the economics of QWERTY (1985)Standardization, Compatibility, and Innovation (1985)First-mover advantages (1988)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)General purpose technologies ‘Engines of growth’? (1995)Le Comportement de l'Homme Rationnel devant le Risque: Critique des Postulats et Axiomes de l'Ecole Americaine (1953)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)Individual differences in reasoning: Implications for the rationality debate? (2000)Risk as feelings. 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(2010)Technology Adoption in the Presence of Network Externalities (1986)A Strategic Model of Social and Economic Networks (1996)Research Commentary —Platform Evolution: Coevolution of Platform Architecture, Governance, and Environmental Dynamics (2010)A Simple Model of Herd Behavior (1992)Dynamic capabilities and strategic management (1997)Central and peripheral routes to persuasion: An individual difference perspective. (1986)Attitude change: Multiple roles for persuasion variables. (1998)Proposed Model of the Relationship of Risk Information Seeking and Processing to the Development of Preventive Behaviors (1999)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Exploring the Implications of the Internet for Consumer Marketing (1997)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)Exploring consumer adoption of mobile payments – A qualitative study (2007)
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References

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  • 1982Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty4,041 cited
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  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
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  • 2002Network effects and competition: an empirical analysis of the home video game industry486 cited
  • 2004Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test434 cited
  • 1997

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A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation
411 cited

Cited by

  • 2017Get the show on the road: Go-to-market strategies for e-innovations of start-ups125 cited
  • 2010Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects61 cited
  • 2015Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations33 cited
  • 2011Will Consumers be Willing to Pay more when your Competitors Adopt your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects32 cited
  • 2018Crowdfunding under Social Learning and Network Externalities27 cited
  • 2013A History of Comparative Advertising in the United States23 cited
  • 2018Do habits influence the types of information that smartphone shoppers seek?23 cited
  • 2015The Effectiveness of Comparative Versus Non-Comparative Advertising18 cited
  • 2014Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis10 cited
  • 2020Unintended Effects of Advertising: An Updated Qualitative Review9 cited