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A taxonomy of information technology-enhanced pricing strategies · Study

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ArticleA taxonomy of information technology-enhanced pricing strategies

Ashutosh Dixit2007

Article2007

A taxonomy of information technology-enhanced pricing strategies

Ashutosh Dixit · Thomas W. Whipple · George M. Zinkhan · Edward D. Gailey

38 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Digital Platforms and Economics

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1992A Simple Model of Herd Behavior 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 1998Capturing Value from Knowledge Assets: The New Economy, Markets for Know-How, and Intangible Assets

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2014Understanding workplace meetings 2011Brand signal quality of products in an asymmetric online information environment: An experimental study 2011TO BID OR NOT TO BID: DRIVERS OF BIDDING BEHAVIOR IN ELECTRONIC REVERSE AUCTIONS 2023Influence of showrooming and price matching strategy to combat showrooming under different costs 2011Dual effect-based market segmentation and price optimization 2020

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Year2007

Typearticle

Published2007-09-04

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations38

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2007.03.007

openalex_workW2103353985

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