Boomers, Xers, and Millennials: Who are They and What Do They Really Want from Continuing Higher Education?

Abstract

earlier this year, Kathleen Casey-Kirschling, born one second after midnight on January 1, 1946, officially became the first “Baby Boomer” to receive Social Security benefits (Social Security Administration news release, October 2007). This single event marked a seismic shift as a dominant living American generation began the transition from midlife to elderhood. This event also highlighted an increasing general awareness of and interest in generational groupings in the Us. Indeed, literature on US generational groups has expanded over the past five years; one need only glance at the list of references at the end of this article. one portion of this literature comprises general sociological/historical analyses with a focus on differences in values, needs, preferences, and behaviors among a generation’s members. Another body of work provides practical information on managing a multi-generational workforce. still a third body of work examines methods for effectively marketing to different generational groups. though one recent book, Millennials Go to College, 2nd Edition (2007) by strauss and Howe, targets higher education, particularly

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